Head of Marketing

  • Full-time
  • Amsterdam, Netherlands

Head of Marketing

Job description

A bit about Rockstart

Rockstart launched in 2011 in Amsterdam as one of Europe’s first startup accelerators. Today, Rockstart is an international company that supports and empowers the best startups on their way to success across four domains: Energy, Health, AgriFood, and Emerging technologies. We provide startups with access to the capital, market, community, and expertise by connecting them to partners, investors, mentors and the wider Rockstart network.

Rockstart also creates programs that are customized to boost collaboration between startups and corporates, driving faster access to co-creation, commercial partnerships, and investment. Rockstart has experience in designing and executing programs for Maersk, Shell, Dutch Ministry of Health, and many others.

Since its inception, Rockstart has invested in more than 150 startups and supported them in their journey to raise more than €87 million and hire more than 700 people. Rockstart is an international team of 35+ professionals dedicated to support and empower startups to become scalable and change their world for the better.

The role

We’re seeking a marketing leader for Rockstart to attract and convert start-up founders, corporate program customers, and the wider ecosystem to our programs and tools to expand our impact. This role will combine strategic direction setting with operational delivery. 

Your main responsibilities will be:

  • Build and execute long term marketing strategy and plan for Rockstart;

  • Create qualified leads for the future programs and products;

  • Develop the brand narrative of Rockstart;

  • Accelerate conversion on the programs through content strategy on Rockstart channels (e.g website, social media, email, etc. ) including creative ideation and coordination of the production of the assets;

  • Create and execute a wider communication strategy towards the various audiences within the ecosystem.


What makes you the perfect candidate?

You are a team leader but always prepared to jump in when things get busy. You have the ability to constantly keep the overview, even with a large number of projects running at the same time. You know just about anything there is to know about marketing communications. You have a proactive, results-oriented attitude with the ability to work effectively in a dynamic, ever-changing environment. You are always up-to-date with the latest trends and best practices in marketing. You are an avid follower of all things tech and startup. You are creative, you love startups and now you are already thinking of ways to spread the story of Rockstart.

Must have requirements:

  • 8 years experience or more in marketing in an international business setting;

  • Strategic and conceptual ability, action-oriented, creative;

  • Expert on strategic and operational digital marketing, including appropriate tools and platforms;

  • B2B lead generation experience, both in-bound and out-bound;

  • Experience with writing, branding, design, direct sales (B2B);

  • “Can do attitude” and pragmatic approach to solving problems;

  • A natural leader who inspires and motivates those around them;

  • Fluent in English, knowledge of Dutch is a plus.

Start: Asap

Availability: 40 hours per week

Duration: This is a long-term position. We’ll start with a temporary contract.

Remuneration: Based on experience and knowledge.

Location: Amsterdam

If you have any further questions about the role, please don’t hesitate to contact Floortje Vriezema (floortje@rockstart.com).

Please check the Working @ Rockstart section of this page for more information on our working culture.